Because every company is investing more heavily into software engineering, the need for visibility into engineering efficiency has intensified,” Etkin said. “Measuring engineering efficiency is a known, large and growing problem that’s now become solvable. While at Atlassian, which grew from 50 to over 5,000 employees in the time that Sleuth’s co-founders worked there, Etkin says it became “crystal clear” that many engineering teams lack a quantitative way of measuring efficiency - and that this gap could hold them back from growing and improving. Etkin was an architect on the Jira team before becoming the development manager at Bitbucket and StatusPage, while Knighten and Brown were a VP of product and an architect/team lead, respectively. Sleuth takes the burden of understanding and communicating engineering efficiency off-line and makes it digestible by all.”Įtkin, Knighten and Brown were colleagues Atlassian, where they claim that they helped the company’s engineering organizations move from releasing software every nine months to releasing daily. Executives need an unobtrusive way to understand the impact of their organization-wide initiatives and investments. Managers need an unobtrusive way to proactively learn about bottlenecks affecting their teams. “Developers, no longer in the same room, need a way to coordinate around deploys and a quick way to discover when a deploy has gone wrong. “With the avalanche of remote work brought on by the pandemic the need for developers, managers and executives to understand and communicate about engineering efficiency has increased sharply,” Etkin told TechCrunch via email.
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Sleuth today announced that it raised $22 million in Series A funding led by Felicis with participation from Menlo Ventures and CRV, which CEO Etkin says will be put toward product development and expanding Sleuth’s workforce (specifically the engineering and sales teams).
In search of a solution to bolster developer productivity, three former Atlassian employees - Dylan Etkin, Michael Knighten and Don Brown - co-founded Sleuth, a tool that integrates with existing software development toolchains to provide insights to measure efficiency. Seventy-five percent said the time they spend on specific tasks is time wasted, suggesting it could be put to more strategic use. According to a 2021 Garden survey, the majority of developers found slow feedback loops during the software development process to be a source of frustration, second only to difficult communication between teams and functional groups. The evidence is mixed on this, but in the software industry particularly, remote work exacerbated many of the challenges that employees already faced. As knowledge workers, including software engineers, shifted to remote work during the pandemic, executives expressed a concern that productivity would suffer as a result.
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